Hi, I'm Colette

I'm a Vancouver-based marketer by day, and an "above average" consumer & shopper.

I have 8 years of marketing experience in driving revenue for direct to consumer and CPG brands both online through Amazon and Shopify as well as traditional retail. I’ve worked in-house for legacy brands like Kellogg's and award-winning DTC brands like Meridian and Lumin. Instead of focussing on short-term gains, I prioritize driving profitable, sustainable growth through differentiated positioning and conversion-optimized content.

I consult for brands who want to open new markets and grow sales online. If you’re interested in learning more, check out my work. I’m always open to chat, you can book a (free) meeting here!

I am fascinated by how society and culture shape the marketing, retail and media trends impacting my life.

My blog is an exploration of why do we follow, like and buy the things that we do? I'm most interested in how these trends surface in consumer goods, e-commerce & retail industries. Hopefully, my blog will push you to look at ordinary things in a different way. And maybe you'll go ahead and buy that turmeric latte - but at least you can laugh at yourself as you share a photo of it on social media.

I was born in Boston, raised in Vancouver, and have lived in Singapore, Bordeaux, and Toronto. I share this bit of history as these places are reflected in my personality today. From Singapore, the tiny island of skyscrapers and never-ending malls, I get my competitiveness (see "kiasu") and I consider eating and shopping an Olympic-worthy sport. My West Coast upbringing has resulted in my affinity for athleisure - and it means I'm unable to navigate a city without the presence of mountains. And while I have not spent much time in the States, I admit to having (perhaps misplaced?) sense of hometown pride in Ben Affleck.

When I’m not working, I can be found playing tennis, running, or planning my next meal with military precision.