WORK
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AMAZON SALES & MARKETING | NEW PRODUCT LAUNCH | CONTENT STRATEGY
Set up Amazon US, Canada, Australia marketplace for Bellissima Italia Hair Tools. Led launch, marketing and sales of Bellissima Italia hero SKUs, the DF1 5000 and Supreme Curly Hair Dryer & Diffuser. Responsibilities: SEO research, content strategy, FBA setup, Amazon Brand store, review generation, promotion strategy, email campaign, Amazon Advertising.
Wins: Grew Amazon sales from $0 to 7 figures+ in 1 year. Awarded Amazon’s Choice badge. Made it to #1 on Amazon’s Hot New Releases for hair dryers. Sold out in product 2 weeks post launch.
CONVERSION RATE OPTIMIZATION | SHOPIFY | DTC
Developed CRO content strategy for Bellissima Hair Tools website. Optimized home page, collections, and PDP pages and lead copywriting to boost conversion rate through revised brand messaging, design and development of creative assets. Also wrote copy for all FAQ and support pages.
SEO BLOG WRITING | DTC
Wrote SEO-based lifestyle and product blogs for ISLE Surf and Paddleboards. Examples include “Nature As Our Therapy” and “How to Set Up Your Kayak.”
BRAND TONE OF VOICE & COPYWRITING | AMAZON | DTC
Developed brand tone of voice guidelines and wrote website homepage copy for Energy Bytes, the first instant energy gummy powered by caffeine and vitamins. Crafted content strategy for wholesale pitch deck. Developed CRO-focussed Amazon copy and provided 1-1 coaching to list product for FBA shipping on Amazon UK.
COPYWRITING | BRAND WEBSITE
Wrote product copy for Mrs. Alice key seasonal launches: Spring, Lake Como, Coronation, Christmas. Copy conveys the brand’s British heritage and tone of voice, luxury appeal, and aspirational lifestyle.
CONTENT STRATEGY | AMAZON
Led content strategy overhaul for award-winning DTC brands Meridian (grooming) and Lumin (men’s skincare) in Amazon North America, Europe and UK. Conducted competitor analysis and SEO research to reposition products, write product listings and develop A+ content to boost e-commerce sales. Also localized product positioning, brand messaging and content for German and French markets.
BRAND POSITIONING | COPYWRITING | NEW BRAND LAUNCH
Led brand positioning and copywriting for launch of new brand Pure Body Health’s on Shopify. Developed home page content, brand messaging, mission and copy for 15+ products.
E-COMMERCE product launch STRATEGY | AMAZON
Led new product launches for Meridian and Lumin in Amazon North America, Europe and UK. Conducted competitor and price analysis, SEO research, wrote product listings, briefed creative and executed promotions to generate 5 star reviews, e-commerce sales and boost bestseller rankings.
PRODUCT LAUNCH | CPG
Led 2021 launch of Kellogg’s Frosted Flakes Year of the Tiger Lunar New Year Cereal nationwide at all major grocery retailers (Walmart, Costco, Loblaws, Sobeys, etc.). Featured in Grocery Business.
Wins: Won Best in Class Brand Marketing Limited Edition Packaging at the 2023 PAC Global Awards.
BRAND LAUNCH & CAMPAIGN MANAGEMENT | DIGITAL MARKETING
Led “MADE”, the 2019 national brand launch and social content strategy for Canadian film, TV and gaming industries. Debuted brand during the 2019 Toronto International Film Festival, featuring an ad narrated by Christopher Plummer. Featured in Strategy magazine.