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Keeping It Friendly With BFF Marketing

The voice is conversational, friendly, inclusive & empathetic. There's pastel colours. The women are diverse and beautiful in an approachable way, with messy hair, great eyebrows and glowing skin. This is BFF Marketing.

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IGTV & The Battle For Our Attention

Game on YouTube. Today Instagram rolled out IGTV, which will allow users to upload hour long vertical videos. But this is more than a Facebook power play to assert dominance over other social media platforms (as seen in the addition of Instagram Stories that was meant to challenge Snapchat). The greater story at play here has to do with the never-ending battle for our attention.

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Most Listened to Podcasts of 2017

My first fling with podcasts started and ended with Serial. This is hardly an original story, as Serial became the posterchild of podcasts in the fall of 2014. Now I share my favourite news, pop culture, beauty, music, food & design podcasts of 2017. Move aside Sarah Koenig!

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Brew So Hard: A Guide to Hanoi Coffee Shops

There's more to Vietnamese coffee than the iced coffee with condensed milk. So in the name of "doing as the locals do," we sipped, swirled and buzzed off the coffees we consumed during our five days in Hanoi.  Here's a list our favourite Hanoi Old Quarter coffee shops!

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2017 And Canada's Place In The World

After a turbulent 2016, political and economic experts have predicted a new global era of instability and nationalism. As the world watches the turmoil in the States, their gaze then turns northward in comparison -so where will Canada, as an open progressive country, stand in this changing world?

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