Posts tagged social media
IGTV & The Battle For Our Attention

Game on YouTube. Today Instagram rolled out IGTV, which will allow users to upload hour long vertical videos. But this is more than a Facebook power play to assert dominance over other social media platforms (as seen in the addition of Instagram Stories that was meant to challenge Snapchat). The greater story at play here has to do with the never-ending battle for our attention.

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